In addition to the above changes in quarter 2 (April-June) 2021 PML will not have a NOW measurement as part of NOWs.
The focus for PML will be on share and digital for the quarter along with the basic fundamentals such as customer counts, scan vs. purchase variance.
2 promotional amendments effective 19/04/21, increased promotional rebates on Parker & Simpson 40s and Riverstone 15g.
Imperial commenced a trade program on RYO on Monday 12th April and flyers can be found under promotions.
– 8 week trade program for selected tobacconists (excluding WA & ACT).
– Store to achieve their individual RYO share target will be rewarded $150. A further $50 rewarded to Stores that also exceed their state share.
– To further support the trade program, additional incentives will be provided on Riverstone 25g (first 4-week period 12/04 – 09/05) and Parker & Simpson RYO 25g (second 2-week period 10/05 – 06/06) based on scan. A maximum of $100 per brand rewarded on incremental scan volume.
– For WA & ACT stores a discount offer on Riverstone 25g (first 4-week period 12/04 – 09/05) and Parker & Simpson RYO 25g (second 2-week period 10/05 – 06/06) based on purchases. A maximum of $100 per brand rewarded on incremental purchase volume.
From Monday 12th April, Imperial moved back to Airfreight for our Tasmanian stores.
Orders will be shuttled to Melbourne where they will then be airfreighted into Hobart and dispatched to stores. This will mean that all Tasmanian orders should be delivered within 2 days.
This will see an improvement to lead time for Hobart (currently a 3 day delivery) and hopefully an improved reliability for all.
2 promotional amendments effective 19/04/21. Decrease on Rothmans 20’s & Winfield Optimum 25 gram RYO case deals.
Price board/ticketing & Price per Stick spreadsheets
All updated under promotions.